January 14, 2020

Heir Looms Vintage Rugs – Nicki Wolf

When we heard that there was such a thing as a “Vintage Rug Curator”, we immediately wanted to know more. Thats where Nicki, owner extraordinaire of Heir Looms, comes in. With over a decade of experience working with interior designers and a love for good design, Nicki is gaining a name for herself in the Persian and Turkish rug industry. Her background in antique textiles blends well with her passion for styling and design. “I enjoy teaching about a rug as much as I enjoy seeing how it pulls a room together.” Located in the uber hip area of West Palm Beach, Florida,  Nicki has become THE go to rug dealer for all local designers.

Personally, i’ve always loved vintage rugs but never really understood the price tag that went along with them. I just always assumed “vintage” =’d $$. After sitting down with Nicki, my mind made that explode emoji. Now I get it. And I want one. Like all of them. Regardless of the cost. Along with her own beautifully curated collection of heirloomed rugs, she works as a Palm Beach extension for one of the largest antique rug galleries in NY. “Early on, I recognized the importance of garnishing the respect of legacy rug dealers, many of whom I now consider friends. Because of my relationships, I’m able to pull rugs from all over the country and beyond. If I don’t have what a customer is looking for, I know where to get it and I will.”

Persian rugs aren’t just for your grandmothers house or the lobby of a dusty old hotel. They transform spaces of all types and bring in just the perfect amount of class and wow factor that people might not originally expect.  Nicki has used her rugs in everything from nurseries to turning them into runners for staircases in brand new construction homes.

I asked Nicki how the heck she even got into this business and this is what she said – and no, it wasn’t because it was a family business and always in her blood. It was actually quite the opposite.

“My previous career was in audio video, mostly high end residential. It wasn’t a field that I was particularly interested in but it allowed me to work with incredible designers like Peter Marino and Herzog + de Mueron.  I started “Heir Looms” two years ago, working out of my kids’ playroom closet. I opened a brick and mortar shop in April 2018 and I’ve since sold somewhere around 350 rugs, largely thanks to social media and local interior designers. I ship rugs all over the country and offer international shipping.  Many of the designers I work with send photos of their fabrics, mood boards, unfinished spaces. From there, I go to work creating gallery boards of options where I mix their photos with photos of rugs, along with Pantone swatches.  My inventory is all handmade, one of a kind vintage and antique which I find to be VERY important when it comes to adding the perfect rug to anyones home.”

In the mood to spruce up your house? Looking for a way to wow your guests or bring a smile to your face every morning when you get out of bed and place your feet on the floor? Call/Email/or slide in Nicki’s DMs. She is so beyond knowledgable and will work tirelessly to find you the perfect “new” rug.


Heir Looms Vintage Rugs
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Images:  Christina Craddock  ||  The Stories of Stuff

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